Fusion to Partner with Local Measure For Real-Time Social Media Coverage of the 2014 World Cup
Partnership Enhances Multi-Screen World Cup Experience with Real-time, Location-Based Content From Fans in Brazil and Beyond
Fusion has entered into an exclusive partnership with Local Measure, the leading location-based social media management company, to enhance and enrich its audience’s second-screen experience of the 2014 FIFA World Cup tournament.
Fusion will create a fully immersive World Cup experience for its audience by using Local Measure’s platform to provide social content directly from the stands of the stadiums across Brazil in real-time on Soccer.Fusion.net. Fusion’s reporters and producers will have exclusive access to Local Measure’s alert service, which flags engaging and socially influential content published across a range of social media platforms including Facebook, Foursquare and Instagram. This strategic partnership positions Fusion to be the first to spot stories and memorable moments shared by passionate fans inside the stadiums.
“There will be thousands of smartphones capturing every moment of World Cup on and off the field,” said Daniel Eilemberg, Chief Digital Officer at Fusion. “By partnering with Local Measure, Fusion will be able to translate the excitement from Brazil to fans watching around the world in real-time, allowing them to experience the World Cup through the eyes of other fans.”
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