Fusion’s Chief Digital Officer: Mobile Represents ‘Fundamental Change’ In News and Content Creation
Fusion’s Chief Digital Officer Daniel Eilemberg recently spoke to PBS’ Mediashift. Below are some highlights –
“This represents a fundamental change in how we think about the news, and how we create content, and in how we’re thinking about the next platforms that we use,” Eilemberg said when addressing the opportunity on mobile platforms.
Eilemberg believes his entrepreneurial experience is one of the reasons he was brought to Fusion, and he thinks it will help him in his new role at Fusion. “We’re creating a media company, and it’s very important to have this entrepreneurial spirit, to know that it’s OK to make mistakes, to recognize when you’ve messed up and to correct things quickly.” His advice to young entrepreneurs: “Just do it… The worst mistake you can make is not to try. Start small, test the idea, and once you show the idea is successful, everything will flow from that.”
Fusion’s target audience is young Hispanics and their peers: “The Hispanic market in the U.S. is huge and there are enormous opportunities,” Eilemberg told PBS, “but one of the things that people forget, in particular media companies, is that this is a supremely diverse market.
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