Hispanic Executive Profiles Fusion’s Tania Linares

In a story headlined “Next Generation Network,” Hispanic Executive magazine spoke to Fusion’s Tania Linares about the company’s relevance to millennials and young Hispanics.

“Tania Linares is a millennial. She is associate general counsel and vice president of business affairs at the new TV network, Fusion. Linares sits down with Hispanic Executive to explain how the channel is bringing together news and pop culture to inform an educated, inclusive, and engaged generation," Michelle Markelz writes at the top of the piece.

Why is Fusion relevant to Hispanic millennials?

The most successful brands are linked to their consumers’ fundamental human values—the values that give meaning to their lives and express who they are and want to be. Fusion is the first network to reflect the values of the millennial generation, which is the most diverse generation in American history. We are aware that about one in five millennials are Hispanic, so when looking to serve this young generation, a natural entry point is to consider those who grew up with a Latino perspective.

I believe that in the coming years, especially as we get closer to 2016, when nearly all millennials will be eligible to vote, Fusion will take on an increased level of relevance. As we look to inform, empower, and inspire, Fusion will continually strive to leverage that power and give our audience a voice.

Check out the full story from Hispanic Executive magazine here.