Vertically-shot Video of Pope Performing Hit Single “I Am Invincible” Goes Live Wednesday 12/30 on FUSION’s Snapchat Discover Channel
Through a new partnership between leading independent record label Big Machine Label Group and FUSION, BMLG singer/songwriter Cassadee Pope will premiere a new performance of her current single “I Am Invincible” via FUSION’s Snapchat Discover Channel. Launching at 12:00 AM Eastern on Wednesday, December 30, the music video will appear exclusively on the FUSION Snapchat channel for 24 hours.
“I love finding ways for fans from different pockets to interact with me and have new experiences with each other,” said Cassadee. “I’m looking forward to sharing this full performance video with them for the first time through FUSION’S Snapchat Discover channel. So many of my fans are already going there daily so I am proud to be a part of this!”
"FUSION is always looking for inventive ways to tackle important topics in an enlightening and entertaining way, especially on our social media channels,” said Daniel Eilemberg, Chief Digital Officer at FUSION. “We are thrilled be able to lend our platform to Cassadee Pope to share her message of female empowerment with FUSION’s young, diverse audience on Snapchat.” The new relationship between BMLG and FUSION was forged through leading social impact agency Force Multiply.
Cassadee’s breakout hit “Wasting All These Tears” has sold over one million downloads – solidifying her as part of a distinct group of solo female Country artists to score PLATINUM certification of a debut single – and earning a CMT Breakthrough Video of the Year Award. Since, Cassadee has been inducted into the CMT’s Next Women of Country franchise and is currently nominated for Favorite Female Country Artist at the 2016 People’s Choice Awards, which will air January 6, 2016 on CBS.
Cassadee, who spent much of 2015 introducing new music to eager fans and delivered a moving performance of “I Am Invincible” at the Special Olympics, recently joined Chris Young for a new duet, “Think of You.” The pair will reunite on his I’M COMIN’ OVER TOUR, presented by AEG Live in January 2016.